NK 

3630 

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o *50t 


FOR ' 

BRU5H /■ 
AIR BRUSH 
AIR PENCIL 
RELIEF 
5TENCIL 


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INDEX 


Page 


Title Page...* 1 

Index. 2 

Introduction. 3 

Modern Roman Alphabet. 4 

Fancy Plug Alphabet. 5 

Ragged Edge Alphabet. 6 

Snow Covered Letter Alphabets. 7 

Fire Sale Alphabets. 8 

Different Ways of Treating the Fire Sale 

Alphabets. 9 

Slanted Heavy Base Alphabets. 10 

Poster Script Alphabets. 11 

Modified German Alphabet. 12 

Antique Sign Alphabet. 12 

Fancy Sign Alphabets, Payzant and Common 

Pens. 13 

Shaded Slab Alphabet. 14 

Plain Rustic Alphabet. 14 

Fancy Sign Alphabet. 14 

Modified Gothic Alphabet. 15 

Engravers’ Fancy German Text Alphabets .. 16 

German Alphabets. 17 

Group of Old Style Alphabets. 18 

Poster Alphabets with Veiling Border. 19 

Alphabet LaFaust. 20 

Modern Italic Alphabet with Border Sugges¬ 
tion for Show Card. 21 

Post Alphabets with Border Suggestion for 

Show Card. 22 

Playing Block Alphabet. 23 

Upper Case Roman Alphabet. 24 

Lower Case Roman Alphabet. 25 

Candy Alphabets. 26 

Fancy Bend Letter Alphabet. 27 

Sunshine Alphabets. 28 


Page 


Perspective Letter Alphabet. 29 

Egyptian Block Alphabet. 30 

Fancy Skeleton Block Alphabets. 30 

Fancy Alphabets for Payzant Pen or Brush.. 31 

Fourth of July Firecracker Alphabet. 32 

Corn Alphabet for Autumn Sale. 33 

Ribbon Alphabet. 34 

Rope Alphabet. 35 

Art Nouveau Alphabets. 36 

Art Nouveau Alphabets. 37 

Engravers’ Roman Alphabet. 38 

Curved Serif Alphabet. 39 

Scroll Alphabet. 40 

Florentine Alphabet. 41 

Shadow Florentine Alphabet. 42 

The Hurst Alphabet. 43 

Back Slant Extended Shaded Alphabets. 44 

Air Pencil Alphabet. 44 

Air Pencil Alphabet. 45 

Upper Case Payzant Pen Alphabet. 46 

Lower Case Payzant Pen Alphabet. 47 

Double Base, Round Slant Alphabets. 48 

Scroll Alphabets, Shepard Pen. 49 

Fancy Italic, Shepard Pen. 50 

Triangle Alphabets, Shepard Pen. 51 

Faust’s Combination Alphabets for Auto 

Marking Pen. 52 

Plain and Easy Automatic Marking Pen 

Alphabets. 53 

Examples of work demonstrated at the 1912 
Convention of Window Trimmers and 

Card Writers. 54 

Rapid Alphabets for the Automatic Shading 

Pen. 55 

Marking Alphabets. 56 





Egyptian Block Letters, made with Brush or 
Common Pen and Shaded with Automatic 

Non-shading Pen. 57 

Payzant Pen Alphabets Shaded with an Auto¬ 
matic Non-shading Pen. 58 

Brush Alphabets, Shaded with an Automatic 

Non-shading Pen. 58 

A Very Beautiful Type of Capital Letters, 
made first with the Auto Marking Pen 
then Shaded with the Auto Non-shading 

Pen. 59 

Lower Case Alphabet to Match the Capitals 

shown above. 59 

Stencil Alphabets, Reduced One-half, Out¬ 
lined with Shepard No. 4 Pen. 60 

Roman Air Brush Alphabet Made with Sten¬ 
cil Letters, then Air-brushed. 61 

Faust’s Original Shadow Pen Alphabets. 62 

Round Shadow Alphabets Made with Auto¬ 
matic Special Shadow Pen. 63 

Novelty Roman Alphabet. 64 

Pen Supplies, The Newton Automatic Shad¬ 
ing Pen Co. 65 

Window Trimming and Advertising—The 

Koester School. 66 

Shepard Pen—Eugene Dietzgen Company... 67 
The Wold Air Brushes and Air Brush Sup¬ 
plies. 68 

Gas for Air Brushes and How to Operate— 

The Liquid Carbonic Co. 69 

Air Pencils, Relief Machines and Automatic 

Pen Fountain Attachment. 69 

Faust’s “Complete Card Writer”. 70 

Testimonials on above. 71 

Brushes—Faust. 72 

The Lowney Alphabet. .Back Cover 
















































































INTRODUCTION 


HIS work will serve as an additional inspiration to those 
thousands of cardwriters who purchased and thus made 
possible the success of my book, “Faust’s Complete 
Cardwriter,” that I placed on the market a year ago. 
•I “Faust’s Complete Cardwriter” contains all the information 
needed by any cardwriter in mastering all the mediums employed 
in lettering. It is, therefore, not necessary to repeat and print 
those instructions in this book, thus giving me the opportunity of 
compiling a series of additional alphabets that are absolutely new, 
up-to-date, and superior to anything ever attempted at the price. 

Some beginners in the study of card-writing may think many 
of the alphabets in this book are too elaborate. In explanation, I 
desire to say that the more simple alphabets are contained in my 
other book, “Faust’s Complete Cardwriter,” which rightly can be 
termed Volume 1 and this book can be termed Volume 2. These 
two books should be in the hands of every one who is at all 
interested in lettering, as they will then have about as complete a 
library on the subject as it is possible to secure at any price. 



I am indebted in particular to Mr. George J. Cowan, Vice 

President of the Koester School of Cardwriting and Window 

Trimming, for some of the most beautiful examples of penwork in 

) 

this book; special attention is called to “The Lowney Alphabet’ 
on the back cover. This alphabet was prepared and supplied by 
the Lowney Candy Company of Boston. I am also indebted to 
Mr. Dick Blick for two valuable pages made up from his work, and 
Mr. G. Wallace Hess for permission to use his copyrighted plates. 
Your attention is also called to the fact that this is the first book 
ever published showing alphabets designed for the new Shepard 
pen. Shown on pages 48, 49, 50, 51 and 60. 

With the Fire, Snow-covered, Toy Blocks, Corn, Ribbon, 
Slate, Fire-cracker, Rope, and various other alphabets, sales of 
every nature may be announced in keeping with a particular sale 
or season. 

Fraternally yours, 

C. A. FAUST. 


Chicago, June 1, 1912 









Modern Roman Alphabet 







































































ABCDEFG 
IIIJK Lift IN 
OPORSTV 

VXYZ. 


Fancy Plug Alphabet 



ABCDEFGH 

IJKLMNOPQR 

STUYWXYZ& 


Ragged Edge Alphabet 




Snow Covered Letter Alphabets 






























































9 











Wli ^t 4. ^Vv \\ 
%U%Vm , 4 < ^ 

Slanted Heavy Base Alphabets 





ccb c ctetthy£Jipr) 


ojocrvs 


Poster Script Alphabets 


11 



aeeBCPSMijKkMJY© 

PORSWVWXUZ& 

imwmmmonm 

OTOT2c$i23l56^300 * 

Modified German Alphabet 
Antique Sign Alphabet 


12 



13 











Shaded Slab Alphabet 
Plain Rustic Alphabet 
Fancy Sign Alphabet 


From Book of Alphabets, by McKeon and Schofield. 


14 




15 









































































































Engravers’ Fancy German Text Alphabets 


16 






uliriK|'i|[)ij(liiiiio|iqr|;liiiiHiii| 


I iniiidjrfjipftfffifife 1234567 I 








Group of Old Style Alphabets 

18 










































ABCDEFGHIJKI/ 
MNOPQRSTTW 
"WXYZ akcddef 

tfhyklmnoptjrsf'w 


xyz hex JLvuVU 


Poster Alphabets with Veiling Border. A Good Idea for Making a Show Card for the Veiling or Lace Department 






— 1£12 — 




Zb Bib K 
bA/IPP 

n N RT\T 

TVXyZ-Jtom.- 


Alphabet 








21 










































































































Upper Case Roman Alphabet, White Letters on Black, and Suggestion for Border Imitating 

Slate, for Use When Featuring School Supplies 







































































































































































































































































































Show Card Layout, Indicating How to Use 
the Playing Block Alphabet. Very Desirable for 
Toy and Children’s Department 



PLAYING BLOCK ALPHABET 


b/-6fo.J.Cowar\ 


23 



















































































































































































vw'w vv \\\\wv m\\w^ w 

\A\) V \> Vv\ v\\\\0 WUWWW) \ \$\\\ \\ 



A most novel alphabet by Mr. G. E. Gustafson. Penman, Inter-State Commercial College, Reading, Pa. 

Candy Alphabets 


26 


FM7 BEND LETTED 


BED. J. COWAN. 


Fancy Bend Letter Alphabet 


27 















Sunshine Alphabets 








Perspective Letter Alphabet 
























































Egyptian Block Alphabet, with Letters Developed in a Variety of Ways 

From Zaner’s Book of Alphabets. 



Fancy Skeleton Block Alphabet 










































































































































































































Fourth of July Firecracker Alphabet 























































































































Corn Alphabet for Autumn Sale 




























































































































Ribbon Alphabet 































ssssssss 



Rope Alphabet 





















X K.N 
C9r><J 

4 $ 



iil'T) D 
Q-~ C K 



i£^k1DO' 
















Art Nouveau Alphabets 

( 37 ) 








































^ey 




1 




Engravers’ Roman Alphabet 




































































































































Scroll Alphabet 



































Florentine Alphabet 









































4®M& td 


w 


Shadow Florentine Alphabet 



























DESIGN FOR 



SHOW CARD BORDER 

















Back Slant Extended Shaded Alphabets, Made with a Special Shadow Pen 



Air Pencil Alphabet, Made by J. R. Hutson, Instructor Koester School 





Air Pencil Alphabet, by J. R. Hutson, Instructor at Koester School 


45 




52j bu&Ti, f 
1 naruke 

]rucx3^s ^bucXsT^ 
>, for 



• ^re'll \~COJVG 
iherrv 



KLMNOP 

QESTUY 



/*££//A/M /£7T£#//Xr 


Upper Case Payzant Pen Alphabet by Dick Blick 

























<S" 


Ova?60AT 


ZXTS 



h 




ST£TSO/Y 


/ 









Lower Case Payzant Pen Alphabet by Dick Blick 
















Double Base, Round Slant Alphabets, Shepard Pen 









* 


50 



ate g4<§>\ 

w© © aj? 1 vw w 


Triangle Alphabets, Shepard Pen 



Faust’s Combination Alphabets for Auto Marking Pen 


52 


plcnn and Cllpliabc 

aTsc'D'ETe.mj'KTo 

Hill (DP ©H S3 ’U'OUl 

Xi)Z-&t #1234567890 

abcdcfqhi] jslmnop 

ar c tumci r ij i...; •,! ? t 

Plain and Easy Automatic Marking Pen Alphabets 


53 









Examples of Work by Mr. G. Wallace Hess, Demonstrated at the 1912 Convention of 
Window Trimmers and Card Writers 


O' 


'Plate.VoZ CnptZ,/Z. 


^ 7 / 


A* 8 d r 1 £ if£ 3 [) 

abrbffgljtjkltnnap 
heh^sjSffiea^i- raf 

- 4$ emu; ro/ff.j kIsMjvo 7 'q jy 
jS’TUVXVXy'Zr 1234567890? / 
al>cdefi//t//A?/mr> opqr- %/u vivxyz- 

AlSetiEFGf/TjKZs 

'/.YOpQRsrurny 

V} ’Z&abcciejgg-h 
f/k/znnopqrstuvwxz\ 
ABCDEPGHIJK1/M 
NOPQRSTUVYVXYZ 
abcdefg’hijklmnop 
qrstuvwxyz^j $ ? 
( 12345678903 % 


l) 


54 









































Rapid Alphabets for the Automatic Shading Pen 


55 





56 











Egyptian Block Letters, Made with Brush or Common Pen and 
Shaded with Automatic Non-shading Pen 


57 





































































Payzant Pen Alphabets, Shaded with an Automatic Non-shading Pen 



Brush Alphabets, Shaded with an Automatic Non-shading Pen 





















A Very Beautiful Type of Capital Letters, Made First with the Auto Marking Pen, 

then Shaded with the Auto Non-shading Pen 



Lower-case Alphabet to Match the Capitals Shown Above 













727 EDEPLETE THE LETTS/? F/LL //V THE JJDTTED Z//VE SHE EES. The cI'sHDWS THE FORM M/WE F f?D M H 





Ta ENLARGE Of? REDUCE ANY HLPHRBET DR UE5lCjfj t USE THE PL R N DF RULJNq INTO SQUARES RS SHOWN IN \Z ' HOOVE. 

Stencil Alphabets, Reduced One-half, Outlined with Shepard No. 4 Pen 
































































Roman Air Brush Alphabet, Made with Stencil Letters, then Airbrushed 


61 










Faust’s Original Shadow Pen Alphabets 


62 










■ ^ 


I 

I 

♦ 


Round Shadow Alphabets, Made with Automatic Special Shadow Pen 

To obtain beautiful effect of border, use a gray ink and make squares in corners with bright rose ink 

63 


♦ ♦ ♦ ♦ 

>! ■ 

i 






































































































































































Automatic Lettering and Sign Pens 

(WHOLESALE AND RETAIL) 

Rapid, Clean-Cut 

and 

Accurate Lettering 

On Show Cards, Tickets, etc., is easily 
done by using our Reliable Automatic Pens 
and Inks. We manufacture over seventy- 
five different sizes and styles in Shading 

- Marking, Plain, Special and Border Pens 

for all practical show card work —they are 
the product of over thirty years’ experimenting along this line, and are GUARANTEED FIRST-CLASS IN EVERY RESPECT. 

We also carry a complete line of Show Card Lettering Supplies in Soennecken Pens, Automatic Inks, Lettering Brushes, Material for Ornamentation 
(Flock, Bronze, Diamond Dust, Metallic and Pearls), Paper Cutters, Air Pencils, Show Card Lettering Books, etc., etc. 


No. 00 MARKING PEN, 1-32 in. wide. 

Marking Pens (00 to 8) make a solid mark full 
strength of color of ink used. 



No. 8 SHADING PEN, 

Shading Pens (00 to 8) make a m 
at one stroke of the Pen from one 


in. wide, 
ark of two shades, 
color of ink used. 



A Good, Serviceable Outfit for Show Card and Ticket Lettering at Special Introductory Price 

Marking Pens, Nos. 1 and 3. Shading Pens, Nos. 1, 4 and 5. Fifty Plates of Alphabets, many new and original. 

Three Colors Automatic Ink (your selection). All of the above goods will be sent prepaid upon the receipt of $1.50. 


Our Complete Catalogue of Automatic Pens, Automatic Inks, and Lettering Supplies is Free. Write for it. It will pay you. 

THE NEWTON AUTOMATIC SHADING PEN COMPANY, Department A5, Pontiac, Mich., U. S. A. 

\ 


65 
























































ALBERT E. KOESTER, President 

Author of first practical Book of Instruction on Window 
Dressing, 1896. 

Founder of first School of Window Dressing, 1897. 

Designed Exhibits for World’s Fair, Chicago, 1893. 

Designed and Executed Exhibits for Berlin Exposition, 
1896. 

Designed and Executed Exhibits for Paris Exposition, 
1900. 

Selected by the German Government to represent German 
manufacturers and install their displays at the St. 
Louis Exposition, 1904. 

The only decorator awarded a medal by the St. Louis 
Exposition. 

Author of the first practical Book of Drapings: “The 
Koester System of Draping,” 1907. 

Five years with Marshall Field & Company, Chicago. 


Personal Instruction in Card Writing 
Window Trimming and Advertising 

At the KOESTER SCHOOL 

The Koester School of Show Card Writing has been established in response to a strong 
demand for a practical school of this kind. Like the Koester School of Window Dressing, the 
School of Show Card Writing is different from all others. It is founded upon the correct* basic 
principles of lettering, and is simple, thorough and correct. 

The Koester School of Show Card Writing has the right kind of instructor. He is an expert 
of many years’ experience in every branch of show card and sign work. Among the many whom 
he has taught, not one has failed to become a competent card writer. He is a thorough master 
of this line of work, and his system of teaching is so simple and explicit that the lessons are quickly 
learned and cannot be forgotten. 

THE WINDOW TRIMMING COURSE 

can be taken separately or in connection with the Card 
Writing Course. Every phase of Window Trimming is 
taught by personal instruction by the most capable teachers 
in this country. 

If you are at all interested , we suggest that you write 
us asking for the names of graduates who live near you, so 
that you can write them and find out what a help the 
school was to them. 

We also have four interesting booklets that we know 
will interest you very much; they are yours for the asking. 

TERMS REASONABLE 





THE KOESTER SCHOOL, 304-6-8 Jackson Boulevard, CHICAGO 


66 



















EUGENE DIETZGEN CO. 

■ = - MANUFACTURERS ~ " = 

Surveying and Drawing Materials 

With but comparatively little practice you can do lettering work similar to that 
illustrated on pages 48, 49, 50, 51 and 60 of this book, provided you use the unequaled 

SHEPARD LETTERING PEN 



ADVANTAGES 

Simplicity of construction Quickness of cleaning Uniform ink flow 

Rapidity of operation Large ink retaining cavity Uniformity of lines 

Its use is simple and unlike other forms of “ink reservoir” pens, it can be cleaned easily and rapidly, 
while the construction of the pen points prevents it from becoming clogged. Made of high grade 
English tool steel, in six sizes for lines of different widths. Send for descriptive circular today. 

CHICAGO NEW YORK SAN FRANCISCO NEW ORLEANS 

TORONTO PITTSBURGH PHILADELPHIA 


67 











USE T T Tr\T T^V PRODUCT. IT IS THE BEST THAT 
THE YV V ) \ /\ ) CAN BE HAD IN ITS LINE x 



THE WOLD SPRAYERS 

With Glass or Metal Jars 

Sprayers 
from 
$1.50 up 

THE WOLD STENCIL KNIFE, NET $1.00 




Air Compressors 
Hand Air Compressors 
Foot Air Compressors 
Electric Air Compressors 



THE WOLD FOUNTAIN LETTERING PEN, Net $4.00 


Liquid Carbonic Gas 
Outfits 


Send for catalogue 

O. C. WOLD 

716-722 W. Madison St. 
CHICAGO, ILL. 


68 






















Gas for Air Brushes 



A cylinder of “ Liquid ” Carbonic Gas 

attached to your air brush will improve 

your work wonderfully because: — 

1. It furnishes its own power. No pump¬ 
ing needed. 

2. It keeps your nerves steady. 

3. Dust and dirt can’t get into the brush. 

4. The gas is perfectly dry. Rusty water 
cannot collect in the pipes and ruin 
your work. 

5. Have any pressure you want, up to 50 
lbs. Pressure always steady and even. 


How to Operate 

Just attach the tubing to your airbrush, 
set the regulator at the desired pressure, 
open the valve, and you are ready to work. 
Couldn’t be more simple. 

A complete gas outfit, including regu¬ 
lator, gauge, tubing, wrench, couplings 
and wall clamp, cost but $10.00. The gas 
costs you only lc to 2c an hour while you 
are using the brush, and when there is no 
flowthrough the brush the power cost stops. 
It will increase your output ten times—in 
some work a hundred times—its cost. 
Order today. 



Vtu. 




New York Boston 
Milwaukee Minneapolis 
Dallas San Francisco 


Price List of Air Pencil, Relief Machines and Outfits 




Ma / .A r o.Z 


STYLE No. 1 


(As shown in cut) 



One Soft Rub¬ 
ber Relief Ma¬ 
chine with 6 
tubes.$2.50 

1 lb. Relief 
C om pound, 
ready to mix, 
express paid.. .40 



A a. 4 






5 lbs. Relief 
Compound, 
ready to mix, 
express not 
prepaid.75 

See samples of 
work on pages 44 
and 45. 


THE AIR PENCIL 

For making Raised Letters and Relief 
Work, to be applied to Price and Show 
Cards, Fancy Boxes, Menus and Orna¬ 
ments of all kinds, with most beautiful 
effect. 

Complete Outfit, comprising Air 
Pencil, Bottle of Bronze, Liquid 
Medium, Dry Compound, Im¬ 
proved Filler, Cleaning Wire, 
Camel Hair Brush and Direc¬ 
tions; best, by express, prepaid $1.25 

Smaller, by express, prepaid. 1 00 

Bronze, 3 colors, for the Air Pen¬ 
cil, 12c per pkg., 3 pkgs. for 
(postpaid).30 



C. A. FAUST, 1024 North Robey St.. CHICAGO. ILL. 


























































T HIS new book is without question 
the best book for the money that 
has ever been published for the 
card writer. 

It has the advantage of being the very 
latest book out on this subject, and thus 
has had a chance to overcome all of the 
faults of the others. 

It has taken a great stride in advance 
of all other books, because it takes up 
in consecutive order every medium used 
for making show cards, and gives com¬ 
plete information on the medium, complete sets of alphabets made by this 
medium and sets of completed cards. 

These mediums are taken up in the following order: Brushes, Common 
Pens, Payzant Pens, Soennecken Pens, Marking Pens, Air Brushes, Relief Pencils 
and Spatterwork, thus really condensing eight books in one. 

The book is 6x10 inches in size, 112 pages in beautifully illustrated paper and 
board cover binding. Only the very finest calendered paper has been used in the 
book in order to do full justice to the over 200 engravings. 

My thirty years’ experience in card writing work has made it possible to 
produce this most complete book at a price within the reach of any card writer in 
the country. 

The price, in paper cover (imitation leather), is only - $1.25 

In board, silk cloth binding - - . . 1.75 

Sent post paid on receipt of price. Money must accompany your order. Inclose a dollar bill 
and the remainder in stamps, or a money order. Do not send a personal check. We have to pay 
exchange on checks and drafts. Profit too small to pay for any unnecessary expenses. 

THE BEST “BUY” YOU CAN EVER MAKE IN A CARD WRITING BOOK 

Address C. A. FAUST, 1024 North Robey Street, Chicago 



CONTENTS 

63 Instruction Plates. 

72 Full Page Designs. 

Over 100 Alphabets. 

32 Sets of Numerals. 

163 Examples of Show Cards. 

50 Styles of Ornaments. 

50 Border Designs. 

110 Illustrations of Brush Work. 

50 Illustrations of Pen and Ink Work. 

8 Illustrations of Payzant Pen Work. 

16 Illustrations of Soennecken Pen Work. 

40 Illustrations of Marking-Pen Work. 

40 frustrations of Air Brush Work. 

8 Illustrations of Spatter Work. 

17 Illustrations of Relief Work. 

6 Illustrations of Ribbon Decorations. 

12 Illustrations of Cut Out Decorations. 

4 Show Cards by S. S. Watts, cardwriter 
for Marshall Field & Co. 

6 Show Cards used by State St. stores. 

6 Easter Cards. 

12 Christmas Cards; and the following: 

An illustrated chapter on how to deco¬ 
rate the store inside and outside with show 
cards and banners. 

There are contributions of alphabets and 
show cards by some of the foremost card 
writers in this country, among them being 
S. S. Watts, of Marshall Field & Co.; Mr. 
Prieb, of Mandel Bros.; Mr. A1 Hurst, of 
St. Louis; Mr. Wm. Smythe, of Cedar 
Rapids, Iowa; Mr. Siegfried Bing, of Youngs¬ 
town, N. Y.; Mr. F. A. Stedman, Zaner & 
Bloser, Keuffel & Esser, J. D. Williams, Mr. 
Geo. J. Cowan, of the Koester School of 
Window Trimming and Card Writing; and 
Mr. C. A. Faust, author of the book. 





















COMMENDATIONS 


From the scores of letters of commendation that have been received I have selected and publish herewith a few which will give you a 

better idea of the value of the book than pages I might write concerning it. 


Your “ Faust’s Complete Card-Writer ” is in reality a Course in Card Writing 
that should be as valuable as any of the correspondence courses costing from 
$25.00 to $50.00. This is the only book we know of that has every medium of 
card writing fully explained and so arranged that all alphabets using this medium 
are shown in connection with it. THE DRY GOODS REPORTER. 

In looking over the card-writing books in our library our students invariably 
ask us where they can procure your book, “Faust’s Complete Card-Writer.” 
The fact that they wish to possess a copy of same is in our minds the highest 
recommendation that can be given your book. 

THE KOESTER SCHOOL OF CARD WRITING. 

I have received a copy of your “ Complete Card-Writer’’ and I must say 
that it is a beauty. I would consider my money well invested had it cost me two 
dollars. G. A. SILVAIR, Watsonville, Calif. 

I received the Lettering Book you sent me, and I think it just fine. It is the 
cheapest and best book of its size that I ever saw. 

G. MILE, North Berkeley, Calif. 

Your “Complete Card-Writer” came to hand promptly. I am more than 
pleased with it. Many things are made only to sell, but your book is far above 
that class. It has the merit of quality and quantity, above the price, stamped 
upon its many pages of instructive matter. It is easily the best at the price. 

B. M. GAINES, McKenzie, Tenn. 

Your latest and best efforts, “Faust’s Complete Card-Writer Lessons and 
Alphabets” received. This is truly a comprehensive, valuable collection to be 
sought after by both the expert and amateur. It is without a question the best 
on the market today. EDWARD H. SCHAFER, Tacoma, Wash. 

You have certainly gotten out a handsome and valuable book. In fact, we 
do not see what more the show card writer or the one who desires to learn show 

card writing, could desire in the form of a book. 

ZANER & BLOSER, Columbus, Ohio. 

The “Faust’s Complete Card-Writer” has taken a great stride in advance 
of all other books, because it takes up in consecutive order every medium used 
for making show cards, and gives complete information on the medium, complete 
sets of alphabets made by this medium and sets of completed cards 

MERCHANTS’ RECORD CO., Chicago. 


One seldom buys a book of any kind which fully meets his expectations as 
based on announcements and advertisements, hence it is a special pleasure when 
one is published which contains all that has been anticipated, and this is what 
can be truthfully stated about your new book on card writing. 

G. B. JONES, Norwood, Ohio. 

The “Complete Card-Writer” has been received and I find that it is all 
that you recommend it to be and is a book which every card writer should have. 

LOWELL ULSH, Marion, Ohio. 

Received your book on card writing. It certainly is a dandy, and is worth 
three times the price you ask for it. 

THOS. E. SONNEMANN, Watertown, Wis. 

Your book, “ Faust’s Complete Card-Writer,” received. Have given same 
a thorough test and in doing so have found it to be the most up-to-date and 
complete work of its kind I have ever had the pleasure of owning. 

For a number of years I have been doing card-writing for some of the largest 
firms in this section. WILLIS W. SAYER, Bath, N. Y. 

I received the copy of your “Card-Writer” and am very well pleased with 
it, in fact, it is just what I want. I am planning to introduce it as a text-book 
in my advanced penmanship class to teach card writing and the use of lettering 
pens. J. T. SAUNTRY, Principal Kalispell, (Mont.) Business College. 

Your book is a very fine one, and one which the old timer can afford to 
study, especially so the single stroke pen alphabets; to my mind, they are the 
most graceful I have ever beheld. W. J. SMYTHE, Cedar Rapids, Iowa. 

I think your new “ Complete Card-Writer” the finest book of its kind on 
the market. It covers the subject in a thorough manner, giving just the right 
amount of instructions. S. M. SMITH, Prin. Tulsa Business College. 

I am very well pleased with the “Complete Card-Writer. You have said 
much in a few words, and your letter designs and formations are up to the 
minute. Every card writer should have a copy for a common sense reference. 

FOREST M. RUNYAN, Cleveland, Ohio. 

I am in receipt of your book of alphabets. I have examined it carefully and 
believe it is the most comprehensive I have ever had the pleasure of examining. 

A. A. KUHL, Douglas, Ga. 


71 









MAY 27 Ml 2 


Show Card Best Quality Lettering Brushes 



12345 6 7 8 9 


Brushes (Best Quality) Red Sable “Brights” 


No. 1. 

. 9c 

No. 7. 

....27c 

No. 2. 

.10c 

No. 8. 

....32c 

No. 3. 


No. 9. 

....38c 

No. 4. 

.15c 

No. 10. 


No. 5. 

.18c 

No. 11. 

....55c 

No. 6. 

.23c 

No. 12. 

....65c 

These quotations are postpaid. No order received 
than 25c, cash with order. 

for less 





| iNU. 1 

j “ 6 




1 “ 12 


Red Sable Brushes—“Rigger’s” 



Nos. 1 to 12 


No. 1... 

.7c 

No. 7. 

.20c 

No. 2... 

. 8c 

No. 8. 

.23c 

No. 3.. . 

. 9c 

No. 9. 

.25c 

No 4 

.10c 

No. 10. 


No. 5.. . 

.13c 

No. 11. 

.33c 

No. 6.. . 

.16c 

No. 12.... 

.40c 



Russia Sable Grounding Brushes 

Sizes. ft '/z H % 7 A 1 in. 

15c 16c 18c 21c 24c 27c 


Cardwriters’ Genuine Red Sable One Stroke 

Flat 

In three sizes. X H 1 in. 

35c 45c 65c 


Flat 

Camel’s Hair 
One Stroke 
Lettering Brush 



Y% in. 9c 

X in.11c 

y in.13c 

X in.15c 

y% in.18c 

1 in.23c 


C. A. FAUST, 1024 North Robey Street, CHICAGO, ILL. 


* 


72 









































































r 




* A 

]e^;^lphab«tt g? -i 

ru s hes-'CV\.\\\ n\xvc^% vo^vckc i> 


My thirty years’ experience in card writing work has made it possible to produce these 
wonderfully complete books at a price within the reach of any card writer in the country. 

“Faust’s 75 Alphabets,” paper binding.postpaid $0.75 

“ 11 “ “ “ and 1 Shadow Pen. “ 1.00 

“Faust’s Complete Card-Writer,” paper cover (imitation leather). “ 1.25 

“ “ “ board, silk cloth binding. “ 1.75 

To introduce my new shadow pens (price 35 cents) I will send one free to any one 
ordering the two books at one time, retail price. Money must accompany the order. I 
keep no accounts. Inclose a dollar bill and the remainder in stamps, or a money order. 
Do not send a personal check. Profit too small to pay for any unnecessary expenses. 

The Best “BUY” You Can Ever Make in Card Writing Books 


INKS 

Gold Ink, for the common pen. 

1- oz. bottle 35c; half-oz. bottle 25c. 

White Ink, for the common, Soennecken and Auto Marking 
pens, 1-oz. bottle, 20c. 

Black and Colored Inks for air brushes. 

2- oz. bottle 25c, 6-oz. bottle 50c. 16-oz. bottle 85c. 

Colors, powder form, all colors. 

_ Tube, sufficient to make over one quart of strong color, 
"* 20c per tube, $2.00 per dozen assorted. 

Black and Colored Waterproof Drawing Inks, all makes. 
K-oz. bottles 30c each, half dozen $1.50. 

BISSEL’S SHOW CARD COLORS 

For Auto Pens or Brush 

Postpaid Not prepaid 

2-oz. bottles, each.$0.30 Per dozen.$ 1.50 

Half-pint bottles, each. .50 Per “ 4.50 

1-pint bottles, each.... 1.00 Per “ 8.00 

1-quart bottles, each... 1.25 Per “ 15.00 

For M-doz. lots take Vi dozen price plus 10 per cent. 

STENCILS 

Of letters and pattern designs, cut and ready to cut, from 
10c to $1.00. Send for price list. 

SPRAY OUTFITS 

For making show cards and designs, consisting ot six 
assorted colors of ink, one-half pint each, 1 sprayer 
(metal tube), double bulb, continuous fine spray, and 
20 sprayed patterns with instructions, $3.50 postpaid. 

MY REFERENCES-North West State Bank or 
Any Art and Showcard Supply House in Chicago 


Card Writers* Supplies 

Prices Right, Quality the Best 
PENS 

Automatic Pent, 20c each. 

Soennecken Pens, single and double-pointed. 

Single, 20c per doz.; double 35c per dozen; 3-pointed, 5c 
each, 50c per doz. 

Music Pent, (3 nibs) for large script writing. 

5c each, 35c per dozen. 

Ball pointed Pent, 2 for 5c, 5 for 10c, 12 for 20c. 

Payzant Pent, each $1.00, 3 pens $2.85, 6 pens $5.50. 

Shepard Pens, $1.35 each, 4 sizes $5.00. 

(See pages 48, 49, 50, 51 and 60 for description and work.) 
Shadow Pens, each 35c; 3; assorted, $1.00. 

One pen and 1 bottle of ink for same, 50c. 

Paper and Card-Board Cutters, brats 35c, 

nickel-plated 40c. . 

Lecturers* Crayon, all colors, for tinting 
back grounds, 10c each, $1.00 per doz. 

Art Gum, for erasing pencil and finger marks, 

9ize 2/^xlHxl/4,10c; large, 3x2x1, 15c. 

Pantographs—A fine one,hardwood,nickel-plated trimmings, 
ball-bearing rest, adjustable pencil holder, in box, $1.50. 

MISCELLANEOUS ^* r ® ru, ^ e8 * l* a< ling makes, $8.00 to $30.00. 

Metallics, Flitter Tinsels, Diamond Dust, Flocks, 10c 

package, $1.00 per dozen. 


BRUSHES 

Best Quality, Red Sable (Rigger’s) Round. 

Nos. 1 2 3 4 5 6 7 8 9 10 11 12 

7c 8c 9c 10c 13c 16c 20c 23c 25c 28c 33c 40c 

Best Quality Red Sable (Bright’s) Flat. 

Nos. 1 2 3 4 5 6 7 8 9 10 11 12 

9c 10c 12c 15c 18c 23c 27c 32c 38c 45c 55c 65c 

Russia Sable Grounding Brush. 

Sizes.... X X X X 7 A 1 inch 

15c 16c 18c 21c 23c 25c 

Card Writers’ Genuine Red Sable One Stroke (Flat). 

3 sizes... X X X inch 

35c 45c 65c 

Flat Camel’s Hair, One Stroke Lettering. 


In 


Sizes 


X 

6c 


X 

11c 


X 

13c 


X 

15c 


h 

18c 


1 inch 
23c 



ecu 


Fountain Attachment for 
Automatic Pens, $2,50. 


per 


Address C. A. FAUST, 1024 N. Robey St., Chicago, Ill. 



The above articles are 
sent prepaid, except those 
otherwise indicated. Cash 
must accompany the order; 
stamps accepted for any amount. 

































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JJBRARY OF CONGRESS 



